What to write in your pitch

Craft effective pitches that get accepted by curators. Learn what curators actually want to see in your submission message.

Last updated: Jan 11, 2026

Your pitch is often the first impression curators have of you. A well-crafted pitch can significantly increase your acceptance rate, while a generic or pushy message can hurt your chances.

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Why pitches matter

Curators receive hundreds of submissions weekly. They scan pitches quickly to decide whether to listen. Your pitch needs to stand out while being respectful of their time.

A good pitch shows professionalism, respect for the curator's time, and genuine interest in their playlist. It's not about selling—it's about building a connection.

Pitch structure

  • Greeting: Personalize if possible (mention their playlist name or style)
  • Track intro: 1–2 sentences about the track
  • Why it fits: Specific reason it matches their playlist
  • Artist context: Brief background (optional but helpful)
  • Closing: Thank them for their time

What to include

  • Specific genre and mood tags that match the playlist
  • Brief artist background (if relevant)
  • Why this track fits their playlist specifically
  • Professional but friendly tone
  • Respect for their time (keep it short)

What to avoid

  • Generic templates sent to everyone
  • Overly promotional language or hype
  • Long paragraphs (curators skim quickly)
  • Begging or desperation
  • Mentioning previous rejections
  • Asking for feedback upfront (they'll give it if accepted)

Example pitches

Good example: 'Hi [Curator Name], I love your indie pop playlist! My track "Summer Nights" is an upbeat indie pop song with energetic vibes and clean vocals. It's influenced by artists like [relevant artist]. I think it would fit well because of its bright, festival-ready sound. Thanks for listening!'

Bad example: 'HEY! Check out my new track! It's amazing and you'll love it! It's going viral and you need to add it now! Best song ever!'

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